There were over 56 million annual vacation rental bookings in 2023, which shows that landlords must create engaging listings.
Crafting a detailed description is essential for standing out from competitors and attracting great guests. But if you have little experience, you likely won't know where to start.
Sounds like you? No worries, you've come to the right place. Here's everything you need to know about creating an appealing vacation rental listing.
Know Your Target Audience
Before crafting a rental listing description, figure out who your target audience is. Understanding who you want to attract is essential for getting the right guests and increasing your chances of landing a booking. For instance, if you want to target families, highlight how your property is baby-proofed and conveniently located.
Mention the Selling Points
In your description, explain why your rental property is better than others in the area. You could, for example, mention the breathtaking sea view or luxury swimming pool. Highlighting these amenities will spark the prospect's intrigue and increase their chances of reaching out.
Further, tap into your inner writer and describe the selling points in detail. For instance, instead of saying "modern kitchen", you could mention the different appliances or explain how they can make cooking for the family easier.
Discuss the Location
You don't want to spend hours crafting a description, only to realize you forgot to mention the location. Since you have a vacation property in a tourist hotspot, the area should be the first thing you mention. Or, if it's off the beaten path, mention that because it appeals to a specific type of guest.
Aside from the address, describe the area. For instance, discuss the nearby attractions or that it's meters away from the seafront.
Adjust Your Tone
Hiring a vacation rental is exciting, and your writing tone should reflect this. Spark excitement by using a friendly, upbeat attitude that will attract prospective guests. But the key is to write in a casual tone, so you can convey your personality as a host.
Be Transparent About Rules
A useful tip is being transparent about the property's rules. Don't include a list of policies that could harm your rental income; instead, keep it light. Common ones are check-in/check-out times, pet policies, and whether you accept smokers.
Update Your Description Regularly
Regularly check in with your property's description and add any updates or improvements. You may also notice ways you can improve the listing and make it more engaging, especially if you're not attracting your target audience. Plus, you can sprinkle in keywords that may boost your vacation property listing.
Creating an Appealing Vacation Rental Listing 101
Now that you're an expert in creating an appealing vacation rental listing, it's time to start writing.
At PMI South Florida, we have years of experience helping landlords promote their vacation properties. If you need help with a vacation rental in Coral Springs, or the Florida area, we'd love to hear from you. Contact us today to chat with a member of our team.